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GetRooted

AI-Powered Intentional Travel Platform Launching in Botswana

Botswana

Launch Market

Grounded

AI Itineraries

Passed

Acceptance Tests

DPO

Payments

Project Overview

  • GetRooted, a Brastorne venture, curates transformational journeys in Botswana and the wider region: wildlife, culture, conservation and community travel instead of destination-led tourism.
  • Neurabit built the full platform for the MVP, whose goal is to test whether travellers will choose transformational experiences over traditional travel.
  • Travellers plan with an AI itinerary planner grounded in experiences hosted on the platform, then book with verified local operators, community lodges and conservation partners.
  • The build was completed to the proposal, passed acceptance tests and is running on staging while user studies and payment integration finish.

Challenges

A New Category of Travel

The product had to prove demand for a new kind of travel, so every feature needed to support learning, not just booking.

Trustworthy AI Plans

Generated itineraries had to use real, bookable experiences on the platform, not invented ones.

Local Payments

Payments had to work for the launch market, through DPO as the payment partner.

Measuring What Works

Without analytics on onboarding, AI conversations and bookings, the team would not know which part of the MVP was working.

Platform Features

  • AI Itinerary Planner: A conversational planner that returns a plan built from hosted experiences, plus suggested follow-up prompts.
  • Tribes and Personas: Travellers join groups such as Big 5 Spotters, Eco-Conscious Travelers and Wildlife Photographers for tailored recommendations.
  • The Travel Vault: AI-generated timelines and journaling prompts so travellers keep the story of their trip.
  • Partner Ecosystem: Verified local tour operators, community-run lodges and conservation partners.

Built to Learn

  • Event Analytics: Onboarding completion, AI conversations, itinerary acceptance, bookings, favourites and tribe activity tracked.
  • AI Feedback: Thumbs up or down with optional comments on every generated itinerary.
  • Experimentation: Lightweight tests on onboarding, landing pages and messaging.

Technology Stack

Web PlatformConversational AIDPO PaymentsProduct AnalyticsAWS

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